Build your Ideal Reader Profile

Your Ideal Reader Profile tells the writers who you're writing for. Here's how to create it, upload one you already have, or change it later.

It's a detailed profile of the person you write for: who they are, what they struggle with, how they find recipes, and what makes them come back. Focus Finder needs it, and most writers use it.

Create it

  1. Click Personalization in the sidebar and find Ideal Reader Profile under Context Profiles.
  2. Click Create profile, then Answer Questions.
  3. Answer the 10 questions and click Generate. It takes 15 to 30 seconds, so stay on the page.

Already have a profile?

Choose Upload Profile and paste it in. It can be up to 30,000 characters.

Change it later

  • Click View & Edit to edit it any time.
  • Click Answer Questions Again to start over.

Your Ideal Reader answers aren't kept

Your answers to the 10 questions build the profile but aren't saved on their own. To change the profile later, click View & Edit and edit it, or answer the questions again.

Last updated October 12, 2026

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